![WGF_0001_HOT CHARLIE_edited.jpg](https://static.wixstatic.com/media/0b826d_448deb84f9c64c4c90e8a308f9c43e14~mv2.jpg/v1/fill/w_490,h_490,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/0b826d_448deb84f9c64c4c90e8a308f9c43e14~mv2.jpg)
WE. GET.Â
BRAND GROWTH.
HYPER-LOCAL BRAND:
HOT CHARLIE'S
From home kitchen to full product line at over 800+ retailers
Full product line expansion including 2 sauces, 3 pizzas, 5 spice blends, and popcorn developed in less than 4 years
Management of ongoing marketing, public relations, and new retail opportunities
WE. GET.
BRAND CONTENT.
NATIONAL BRAND:
BRANDING IRON HOLDINGS
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Product and lifestyle photography and video production for multiple retail and food service beef brands
Separated each of the product offerings by creating distinct visual identities based in its unique brand positioning
Full production services including art direction, food styling, and editing
![BIH_0008_LIFESTYLE3364 copy_edited.jpg](https://static.wixstatic.com/media/0b826d_256bcdf2031c4f978e64b49cbb61b924~mv2.jpg/v1/fill/w_490,h_490,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/0b826d_256bcdf2031c4f978e64b49cbb61b924~mv2.jpg)
![](https://static.wixstatic.com/media/0b826d_fc751b49ffe6419c94ec0dded71ce629f000.jpg/v1/fill/w_490,h_490,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/0b826d_fc751b49ffe6419c94ec0dded71ce629f000.jpg)
WE. GET.
MARKETING.
NATIONAL BRAND:
BARON SPICES & SEASONINGS
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Photography and video content development for spice product videos for use on web, social media channels, and email campaigns
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Complete product recipe development
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Location and talent scouting for video production
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Full production services including art direction, food styling, editing, script writing, voiceover and music
![WGF_0001 GIOIAS.jpg](https://static.wixstatic.com/media/0b826d_d7e3dee18a0d413b82309e88bdbbbe7a~mv2.jpg/v1/fill/w_490,h_490,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/0b826d_d7e3dee18a0d413b82309e88bdbbbe7a~mv2.jpg)
WE. GET.Â
PRODUCT DEV.
LOCAL BRAND:
GIOIA'S DELI
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Complete product development for Gioia’s frozen pizzas including:
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Manufacturer prototyping
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Distribution and brokerage
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Retail placement and promotional planning
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Development of additional SKUs
WE. GET. SOCIAL.
NATIONAL BRANDS:Â SENECA FOODS
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Comprehensive brand support for Seneca Apple Chips brand
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Product development and ongoing sales strategy for Peninsula Premium Cocktail Cherries brand
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Complete management and content creation for social media channels including:
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Recipe development
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Product and lifestyle photography and video
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Follower interaction
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Brand creation and packaging for a line of canned vegetables
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Development of Seneca’s corporate who-we-are story including 3 year video seed-to-table video production
![](https://static.wixstatic.com/media/0b826d_cfdfd6b756704634a954451ccddc6ae7f000.jpg/v1/fill/w_490,h_490,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/0b826d_cfdfd6b756704634a954451ccddc6ae7f000.jpg)
![](https://static.wixstatic.com/media/0b826d_a100ea860f6d4afd962bc9765cebd99df000.jpg/v1/fill/w_490,h_490,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/0b826d_a100ea860f6d4afd962bc9765cebd99df000.jpg)
WE. GET.
PACKAGING.
REGIONAL BRAND:
CLOVERDALE FOODS
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Complete Brand refresh for an 100+ year old brand
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Brand photography point of view and execution
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Packaging design for 60+ SKUs
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Product line rationalization and optimization
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Website design
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Retail display and merchandising development